How the Army Made a Deal with UFL Football and The Rock Despite Doubts over the Sponsorship's Worth
The Army inked a significant sponsorship deal with the little-known United Football League, or UFL, the upstart minor league alternative to the NFL, after internal reviews on the idea found the investment would be unlikely to yield new recruits in a meaningful way, according to documents obtained by Military.com. The roughly $11 million deal set […]
