The Army Bet $11M on The Rock and UFL Ginning Up Enlistments. It May Have Actually Hurt Recruiting Efforts.
The Army is seemingly having buyer’s remorse after an $11 million marketing deal with the United Football League and Dwayne “The Rock” Johnson. The high-dollar, high-profile deal likely didn’t lead to a single new Army recruit and may possibly have had a negative impact on finding new enlistments, internal documents and emails reviewed by Military.com […]
How the Army Made a Deal with UFL Football and The Rock Despite Doubts over the Sponsorship's Worth
The Army inked a significant sponsorship deal with the little-known United Football League, or UFL, the upstart minor league alternative to the NFL, after internal reviews on the idea found the investment would be unlikely to yield new recruits in a meaningful way, according to documents obtained by Military.com. The roughly $11 million deal set […]