Super Bowl Sunday: Here’s How Each of the Military Services Will Make a Showing

U.S. Air Force Thunderbirds depart Pearl Harbor

For the Super Bowl this Sunday, the military service branches are turning toward streaming platforms and social media to get their messages out during the big game, relying less on traditional media in hopes of reaching Gen Z. The push to rely on less traditional media during the game also comes amid a historic recruiting […]

The Army Recruiting Ad Featuring a Soldier with 2 Moms Just Got Harder to Find. Here’s Why.

Section of the poster for “The Calling.”

The Army has delisted its advertising campaign titled “The Calling” on YouTube, making it harder to find the videos on the platform. The 2021 effort to court potential applicants from LGBTQ+ and other diverse backgrounds sparked a backlash from conservative lawmakers and pundits. “The Calling” was delisted from the service’s YouTube channel last week, hiding […]

New Tape Test: Here’s How the Army Is Measuring Body Fat Now

Army Combat Fitness Test in Hawaii.

It’s official — the Army will now assess body fat using a tape measurement around the waist only. The service announced Monday it has simplified one of the key ways it judges soldier physical fitness following a broader overhaul of the Army Combat Fitness Test, or ACFT. Previously, men were measured at their neck and […]