What's in a Name? A Small Fortune for Businesses Around Fort Bragg

Ralph Rodriguez poses for a portrait at his pawn and gun shop in Fayetteville, N.C.

FAYETTEVILLE, N.C. — When it came to picking a name for his business, Ralph Rodriguez rolled the dice. He went with Fort Liberty Pawn & Gun. It’s going to cost him about $30,000. “That’s signage, uniforms, stationery, business cards, advertising, and state licensing changes and federal changes,” he said. When he was filing his incorporation […]