Surge of Female Enlistments Helped Drive Army Success in Reaching 2024 Recruiting Goal

Last year marked the first time in several years that the Army achieved its ambitious recruiting goals — primarily due to an increase in female recruits, according to internal service data reviewed by Military.com. Nearly 10,000 women signed up for active duty in 2024, an 18% jump from the previous year, while male recruitment increased […]
The Army Bet $11M on The Rock and UFL Ginning Up Enlistments. It May Have Actually Hurt Recruiting Efforts.

The Army is seemingly having buyer’s remorse after an $11 million marketing deal with the United Football League and Dwayne “The Rock” Johnson. The high-dollar, high-profile deal likely didn’t lead to a single new Army recruit and may possibly have had a negative impact on finding new enlistments, internal documents and emails reviewed by Military.com […]