The Army Bet $11M on The Rock and UFL Ginning Up Enlistments. It May Have Actually Hurt Recruiting Efforts.
The Army is seemingly having buyer’s remorse after an $11 million marketing deal with the United Football League and Dwayne “The Rock” Johnson. The high-dollar, high-profile deal likely didn’t lead to a single new Army recruit and may possibly have had a negative impact on finding new enlistments, internal documents and emails reviewed by Military.com […]
Army Warns Recruiting Efforts Could Take a Hit if Congress Doesn’t Pass Ukraine and Israel Funding
SIMI VALLEY, Calif. — If Congress does not approve extra funding to cover the bulked-up U.S. troop presence in Europe and the Middle East, the Army could have to dip into funding meant for recruitment to cover costs of the deployments, a top service official warned this weekend. Speaking at the annual Reagan National Defense […]
