Army Should Focus More Recruiting Effort on TV Outreach Rather than Bonuses, New Study Says
Six hundred new enlistees and current soldiers were sworn into the Army during a televised NFL game Sunday with some 69,000 people in stands, given the oath of enlistment by Gen. Randy George, the service’s top officer. The Army band performed the national anthem, Rangers rappelled from the stadium’s rafters, and the 82nd Airborne Division […]
Big Bonuses, Relaxed Policies, New Slogan: None of It Saved the Military from a Recruiting Crisis in 2023
Despite a barrage of hefty bonuses, loosened and more progressive enlistment requirements, and even the creation of innovative pre-boot camp programs, the U.S. military mostly fell short in efforts to bring more Americans into the services over the past year — and it’s unclear how or when that will change. Of the five Defense Department […]
Army Temporarily Suspends Reenlistment Bonuses for Soldiers After Hitting High Retention Rates
The Army is ending its reenlistment bonus, at least for a short while, as the service experiences notably high retention rates. A Sept. 12 internal Army Military Personnel Center message shared with Military.com detailed that the Selective Retention Bonus Program was shut down on “the effective date of this message.” This past April, the Army […]