The Army Bet $11M on The Rock and UFL Ginning Up Enlistments. It May Have Actually Hurt Recruiting Efforts.
The Army is seemingly having buyer’s remorse after an $11 million marketing deal with the United Football League and Dwayne “The Rock” Johnson. The high-dollar, high-profile deal likely didn’t lead to a single new Army recruit and may possibly have had a negative impact on finding new enlistments, internal documents and emails reviewed by Military.com […]
Army’s New Enlisted Leader: The Bet a Green Beret Can Lead the Rank and File
Sgt. Maj. Michael Weimer has effectively spent his whole Army career in Special Forces, and a large swath of that time in the secretive Delta Force. He has more than enough combat bona fides — three Bronze Stars and Joint Service Commendation Medal with valor, along with two Purple Hearts. On Friday, Weimer took the […]